This section encompasses a broad range of brands that focus on producing and selling tangible goods. These include brands relying on distributors, those operating their own retail outlets, and others exclusively selling through e-commerce platforms.

Empower Sellers and Inspire Consumers

For such brands, developing branding strategies requires addressing two distinct audiences: the sellers and the end consumers. Sellers, including distributors and retailers, need compelling value propositions to feel confident in promoting the product. On the other hand, consumers seek a brand narrative that connects with their lifestyle, needs, and aspirations. Effective branding in this domain involves bridging this dual focus—empowering sellers while inspiring consumers, ensuring the product's journey from creation to consumption is cohesive and impactful.