Working with home décor brands requires a keen emphasis on the visual appeal of the products, as aesthetic presentation is the key to engaging target audience. When brand owners are either unfamiliar with or reluctant to invest in paid promotions, the need for captivating visuals becomes even more crucial. These products, often one-time purchases, pose challenges in building a loyal customer base and increasing the number of social media followers—particularly in regions like Kerala, where consumer dynamics add further complexity. In this context implementing interactive programs can significantly enhance brand reach, fostering meaningful connections with the audience and leaving a lasting impression.

Enchant with Visuals

While working for Bella Bathwares and Beond, the target audiences are entirely different. Bella has a presence across India and some GCC countries, whereas Beond caters to a niche, creative audience as it focuses on transforming homes into unique spaces, emphasizing every aspect—living rooms, bedrooms, kitchens, dining areas, and more.

As part of Beond's brand development process, starting from its naming, we carefully planned the brand's long term communication strategy. An aesthetically appealing design language was prepared for its social media communication, with content tailored to attract the right audience.