What I do
I compile my life experiences to develop a brand or address the challenges of existing ones. It includes…
Research
Conduct continuous studies on the brand, leading to the development of branding strategies that articulate what, how, and when.
Consultation
Provide expert guidance and strategic advice to businesses on how to effectively build, manage, and promote their brand.
Collaboration
Engage in a structured and purposeful process of working together toward a common goal, both within our team and with brand holders.
Conceptualization
Develop concepts that transform abstract ideas into meaningful visual representations. This includes everything from logos and single posters to full-scale campaigns and brochures.
Content Creation
Prepare and publish valuable, relevant, and consistent content to attract and retain a clearly defined audience, often to drive business results.
About
Hello! I'm Ajithkumar Puthukkudi, a native Keralite driven by innovation and a passion for creative expression.
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Email
ajithputhukkudi@gmail.com
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Role
Brand Strategist
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Phone
+96 05 3025 7645 (KSA)
+91 9946 790 263 (IND)
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Resume
My 43-year journey has been a source of unending adventure, and I would never dream of unlearning any of the valuable experiences I have had along the way. Though my academic and professional lives have taken me down different paths, each one has enriched me in its own way.
It all began when I made the bold decision to leave behind the Commerce stream and pursue my Under Graduation in English Language and Literature. It was during this time that I also decided to work and learn, and my experiences as an unskilled labourer taught me life-changing lessons that would stay with me forever. As I was exposed to the academic world, my means of earning evolved into administration and teaching.
My fascination with university life only grew as I pursued my Post Graduation in Comparative Literature at Calicut University Campus, followed by an MPhil and PhD at Hyderabad Central University. After teaching at the Regional College of Science and Humanities for nearly three years, I decided to explore business opportunities in a foreign country. This led me to work for two years at a hypermarket in Abu Dhabi.
Eventually, I returned to India to assist my friend in setting up a restaurant in Chennai. Here, I realized that I possessed the skills necessary to make a significant contribution to the startup and help my friend lead the business with confidence. After a brief period, I joined a branding and advertising agency in Kerala, where I worked with over 80 distinct brands over the course of my around five-year career. Working on brand strategies and branding activities has been an incredibly pleasurable experience for me.
Throughout my tenure in branding, I have been promoted from Concept Developer to Concept Head, and later to Research Head and Associate Creative Director.
Caged Birds
This portfolio is a reflection of my branding journey, a forceful compilation of five years of work as a Brand Strategist. The task of gathering these activities was no easy feat, especially since each brand is unique and requires a tailored approach. In the end, this collection represents my efforts, and these are my caged birds—shaped and confined by my own hands.
Skills
Skills unfold like a journey, progressing with each step through learning, practice, and the willingness to adapt to new challenges.
Audience Research
Branding Strategy Development
Concept Development
Research and Analysis
Event Branding
Content Creation
Academic Life
PhD
( Hyderabad Central University )
M.Phil
( Hyderabad Central University )
M.A. Comparative Literature
( University of Calicut )
B.A. English Language & Literature
( University of Calicut )
Professional Life
Research Head & Associate Creative Director
( Close Communications, Branding & Advertising Agency, Calicut )
Concept Head
( Creative Army Magics, Branding & Advertising Agency, Manjeri )
Concept Developer
( Creative Army Magics, Branding & Advertising Agency, Manjeri )
Cashier
( Al Madina Hypermarket, Abu Dhabi, UAE. )
Assistant Professor
( Dept. of English, Regional College of Science & Humanities, Kizhisseri )
Administrator
( Unity College, Kondotty, Kerala )
Contact
I believe that collaboration and creativity are the cornerstones of progress, and I am dedicated to bringing a fresh perspective.
ajithputhukkudi@gmail.com
Address
Al Bawadi, Jeddah, KSA
Phone
+96 05 3025 7645 (KSA)
+91 9946 790 263 (IND)
